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Never convince your customer. Help them.

Secret formula for Sales & Marketing. Important Guide for sales Person to win the customer.
Generally lot of amount we invest to get the quality leads from numerous channels. But we start chasing the customer without keeping those points in mind. First of all we start replying them without knowing their actual needs. We specify & explain all the service we are offering without knowing what kind of services customer is looking for. We failed to realize to sell them for their need. We start sell all of our services.

How can we tackle this kind of issues?
First of all we should not start selling the services or product in the very first call. Because customer don’t like to be sold out. He gets irritated. If there is no. of service provider in the market. Why should Customer go with you?

1: Don’t try to convince him if the product/services does not relate with customer. Don’t sell the service forcefully. Customer can ruin your Market position in any manner such as negative comments, feedback, reviews, ratings etc. these are the main important key for your business. You had invested your time a lot to build positive Ratings, reviews, feedback etc.


  2. Don’t Prepare the product without knowing your consumer need. Every sale and revenue can be double only if you are thinking or preparing the products as consumer needs in today era. Because Customer is more intelligent than we sell. Before buying the products he is full of knowledge about where to invest for the particular product he is looking for. So whatever consumer has requirement and not only single consumer. We need to identify by circulating the survey and get the consolidated report by differentiating the product features etc. Whatsoever the product is in top. We need to get updated for the same and launch into the market. It will definitely increase the sales revenue. It will definitely help to the sales person to achieve the target given.

3. Target the consumer who actually can avail your service or Product. We should not sale out the service or product to whom who actually doesn’t relate to your offers. We have to target only those who actually can avail the services. For e.g. : we are selling Lamborghini (Luxury Car) and targeting to bicycle rider who cannot afford even small budget Motor bike. In fact we can sell the Bicycle who has Lamborghini already.

4. Unclear about Budget Bracket: This point is very important. If you keep this 4 factors in your mind before you go out for sale something. It can help you to easily find the target customer where your investment of time will be fruitful to convert the sale.


·         Having Money is important, But if customer wants to invest or not. That is in your hand.
·         If customer wants something if his profile is up to the mark so you can help them by suggesting some ways from where he can get money (Loan, FD, RD, old stuff to sale out which will not be in use for future purpose, etc) to invest and all.
·         You  can waste your time if Either customer does not want or Does not have money as well.

5. Customer profile is very important to sale your product or service.   We need to figure out the customer profile before we try to sell something.  It depends on various factors such as mentioned below:
·         Age – Income , Gender, Marital Status
·         Education, Location,
·         Religion, Occupation, Company, Values,
·         Social Class, Personality, Buyers/Bargainer, Mindset,
·         Lifestyle, Interest, Culture, Aspiration

·        

Highlighted Points

1.       Figure out the Consumer needs. On the basis of that Prepare product.
2.       Don’t Prepare the product without knowing your consumer need
3.       Target the consumer who actually can avail your service or Product.
4.       Customer profile is very important to sale your product or service.
There are some criteria which you need to figure out such as below:
5.       Age – Income , Gender, Marital Status
·         Education, Location,
·         Religion, Occupation, Company, Values,
·         Social Class, Personality, Buyers/Bargainer, Mindset,
·         Lifestyle, Interest, Culture, Aspiration
·         Age – Income , Gender, Marital Status
·         Education, Location,
·         Religion, Occupation, Company, Values,
·         Social Class, Personality, Buyers/Bargainer, Mindset,
·         Lifestyle, Interest, Culture, Aspiration


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